Find The Perfect Bridal Gown

With over 20 years of experience in dressing brides, we can help you find your perfect bridal gown.

Ivory Tower has been dressing brides for over twenty years and offers a luxury bridal gown shopping experience with an exquisite collection of wedding gowns. Everyone who walks through the doors is warmly welcomed and is expertly guided through the entire process.

The gowns on display are a breathtaking array of designs from renowned International and British designers, with exquisite details, luxurious fabrics, and intricate embellishments.

Once you’ve found ‘the one’, the boutique can arrange for fittings, alterations, and customisations as needed to ensure your gown is a one of a kind masterpiece. Ivory Tower’s high end bridal shopping experience provides the perfect blend of personal attention and exquisite craftsmanship, making it a memorable and magical journey for brides preparing for their special day.

If you are starting the search for your perfect gown, do not hesitate to contact us for help, guidance, and advice!


Ivory Tower’s top tips to finding the perfect bridal gown.

Research styles, looks and designers.

There is a plethora of information available online and this can be the quickest and easiest way to research your perfect look and style.

You can use social media to create mood boards, list ideas, select preferred designers and themes.

Look for connecting themes, for example are the gowns selected from a particular designer or are you drawn to certain shapes and fabrics?

Create your individual look.

Decide if you prefer a traditional look or a more contemporary look. Remember you will be looking back at your wedding pictures for years to come!

Think about your chosen venue, theme, location and time of year. For winter and outdoor weddings, maybe consider gowns with sleeves or cover ups.

Decide on a silhouette; although this doesn’t have to be set in stone, it can be helpful when shortlisting gowns during your bridal consultation.

Think about your style to reflect you and your personality. Are you looking for classic timeless elegance, maybe something dreamy and romantic or chic, demure, and glamourous?

Also consider your theme and venue. Are you going vintage, black tie, or relaxed and intimate? Have you chosen a church setting or civil wedding?

Whatever your choice, there are so many stunning options available.

Research boutiques to visit and shop as early as you can.

Once you have shortlisted your selection, research which boutiques carry these looks, designers and styles. It is worth setting a budget too and checking the price point before visiting to ensure you don’t have a wasted journey. Also, research chosen boutiques to ensure they are reputable and maybe ask friends for recommendations too as excellent customer service throughout this process is so important!

Select a small number of boutiques that fit with the service that you would like and contact them in advance as many boutiques now operate by appointment only.

Check with the boutique that they stock your preferred options. For example, are you looking for a bespoke gown, specifically made for you and to your measurements? Or are you looking to buy a dress off the peg and take it away? Would you like to buy from a boutique which offers a complete in house measuring and fitting service?

Bridal boutiques offer different services and therefore it is important that part of your research process is to understand what your shortlisted boutiques offer and if they fit with your criteria. Understand their price points and protocols; for example, how many guests are allowed to an appointment and is there a charge for an appointment?

If you can, start the search for your perfect gown as early as you can. Many designers have long lead times therefore make sure you allow as much time as possible to ensure you have plenty of time to plan appointments and fittings once your gown has been delivered.

Stay true to yourself and be absolutely sure that your gown is ‘the one’ before saying “Yes” to the dress!

As you are on the exciting journey of selecting your dream gown, it can be very easy to be diverted and lose focus, especially with many influencers being involved with you in the process.

Make sure you recap on your original ideas after trying on gowns to be sure you aren’t deviating from your original thought process – believe in yourself and your individuality and be sure to carry this through in your final choice of gown!

Most of all enjoy every minute from the start of your journey right through to your Wedding Day. Choosing your perfect gown will be one of the most unforgettable times of your wedding planning process!

At Ivory Tower we have 20 years of experience in helping brides select their perfect gown. We pride ourselves in delivering the most exquisite gowns from leading and award winning British and International bridal designers.

If you are starting the search for your perfect gown, please do not hesitate to contact us for help, guidance, and advice!